Indonesian Retail Market to Register Growth of USD 37.32 Billion at 4% CAGR | Growing demand for organized retail is a key driver

Our research report on “Indonesia Retail Market – Forecast and Analysis Report 2021-2025has extensively covered the factors influencing the growth potential of the parent market in the coming years, which will determine the market share growth levels over the forecast period.

Key Highlights of the Indonesia Retail Market Report

• Estimated annual growth rate: 2.45%
• Key market segments: products (food and beverages, electrical and electronics, apparel and footwear, home improvement and household products, and others) and distribution channel (offline and online).

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Retail Market Trend in Indonesia

• Preference for local brands

Growing preference for local brands is one of the major drivers for the growth of the Indonesian retail market share during the forecast period. People in Indonesia are very loyal to the brands they choose and have been using them for a long time. Most people are familiar with what products to buy and where to buy them and they also visit the same stores to buy food and drinks. Additionally, people from Indonesia are sure that local brands and cheap foreign brands are able to meet their demands and can offer better value for money. Thus, foreign companies have tried to capture the Indonesian market through acquisition strategies or investment in local brands.

Retail Market Challenge in Indonesia

• Underdeveloped infrastructure

Underdeveloped and undermaintained network infrastructure and service in Indonesia are some of the major challenges for the growth of the Indonesian retail market. These are the main factors behind high transaction costs and inefficiencies, making it difficult for investors and exporters to operate effectively in the market. Moreover, the population of the country is dispersed over many islands and the underdeveloped connectivity to proper roads prevents many consumers from availing various goods and services. Therefore, a wide distribution network is required by consumer companies to gain traction in the market. In addition, the limited and very competitive shelving area of ​​traditional points of sale means that we have to bet on innovations, particularly in terms of packaging.

Get a free sample for in-depth information on key market drivers, trends and challenges influencing the retail market in Indonesia.

Overview of the main vendors in the market

the Indonesia The retail market is fragmented and sellers are deploying various organic and inorganic strategies to compete in the market. To survive and succeed in this fiercely competitive environment, it becomes imperative for market vendors to distinguish their product and service offerings through clear and unique value propositions.

Some of the major vendors in the market are:

• CT Corp.
• PT Erajaya Swasembada Tbk
• Supermarket PT Hero Tbk
• PT Leo Super Indo
• PT Multipole Tbk
• PT Ramayana Lestari Sentosa Tbk
• PT Sumber Alfaria Trijaya Tbk
• PT. Circleka Indonesia Utama
• PT. Indomarco Prismatama
• PT Mitra Adiperkasa Tbk

For more detailed highlights on product offerings and growth strategies adopted by other vendors, Download a free sample report

• Analysis of key segments by product

The food and beverage segment will be important in the Indonesia retail market share growth over the forecast period. The food and beverage sector in Indonesia increased due to an increase in the price of raw materials leading to an increase in the purchasing power of people, especially in the raw material producing regions. In addition, consumers are increasingly interested in imported products, especially processed foods. Thus, the food and beverage segment is expected to witness the highest growth during the forecast period.

• Electricity and electronics
• Clothes and shoes
• Home improvement and household products
• Others

Ask for our free sample for additional highlights and key segments expected to impact the market during the forecast period.

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