Omnichannel digital commerce platform XY Retail has partnered with commercial payments company FinTech Adyen to help luxury retailers manage in-person and online payments globally.
Through this partnership, luxury retailers will be able to manage all aspects of their business and payment needs with a single cloud-based solution, according to a Wednesday, August 24. Press release.
“Partnering with Adyen will mean that more of our customers will be able to seamlessly manage in-person and online payments globally through XY, while introducing mobility, streamlining workflows and offering a better customer experience,” said the CEO of XY Retail. Susan Jeffers said in the press release.
With the new offering, XY Retail’s technology stack that centralizes point-of-sale (POS), e-commerce, customer, catalog, inventory, and sales data will now include XY Retail’s payment processing tools. Adyen to deliver an omnichannel experience with frictionless transactions, according to the release. declared
As a result, retailers will be able to connect with customers across all devices in a single solution for payments, data and financial management, depending on the release.
“For XY customers, the integration of their physical and digital businesses is crucial, and that includes payments,” Jeffers said in the release. “We see hybrid shopping taking on greater importance for consumers.”
The distinction between digital e-commerce and in-person interactions has narrowed, and it will continue for the next five to 10 years until it finally disappears, said the president of Adyen North America Brian Dammeir said PYMNTS in an interview in March.
Read more: Adyen says platforms help online merchants borrow best from in-store experience
“What we’re seeing is merchants and customers looking forward to what we call unified commerce,” Dammeir said. “Whether it’s via app, in-person, terminal, card, etc., merchants realize they’re going to have to offer all of these streams because different consumers are going to expect different things.”
For all PYMNTS retail coverage, subscribe daily Retail newsletter.
New PYMNTS Study: How Consumers Use Digital Banks
A PYMNTS survey of 2,124 US consumers shows that while two-thirds of consumers have used FinTechs for some aspect of banking, only 9.3% call them their primary bank.
https://www.pymnts.com/news/retail/2022/retailers-sharpen-in-house-ads-to-bring-fresh-revenue-better-brand-service/partial/
