Global snacks group pladis is targeting retailer assistance to boost sales of seasonal cookies with its Christmas 2021 ranges of its core brands McVitie’s, as well as Flipz, writes Neill Barston.
The company’s festive selection includes iconic seasonal staples, as well as eye-catching innovations, helping retailers capitalize on key seasonal consumer trends, such as indulgence, conviviality and gifting.
The return of popular products – such as McVitie’s Family Circle Festive Edition – alongside McVitie’s NPD and Flipz are sure to generate excitement and sales among a wide range of snack shoppers.
“This year, sales of seasonal snacks will be stronger than ever and are expected to exceed last year’s £161m incremental opportunity2,” says Jonathan Bull, Marketing Director – Chocolate, Cake, Seasonal at pladis UK&I. “2020 has given us a Christmas like no other, as seasonal celebrations have been dampened by the pandemic, with only limited opportunities to reunite with wider circles of friends and family.
“Because of this, we expect Christmas 2021 to be BIG as consumers make up for lost time due to last year’s restrictions. That’s why it’s more important than ever for retailers to make sure they have the good selection of seasonal cookies.
“Over the past year, togetherness has grown in importance, and given that Christmas is all about spending time with loved ones, we expect the sharing of products – such as our best-selling McVitie’s Victoria assortment – as well as he other high-end offerings are proving extremely popular.
“Whether it’s a mid-morning treat with a hot beverage or settling down to share a box of cookies, each product in the seasonal McVitie’s and Flipz ranges has been expertly selected to be the perfect sharer of pleasure. for a variety of drinking occasions. By sourcing festive family products, our key gift lines and NPD new arrivals, retailers can capitalize on increased demand for seasonal snacks, while attracting a new generation of seasonal shoppers looking for something special. special in this festive season.
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