The Dubai Future Foundation (DFF) has launched a new initiative to help tech startups take part in a special challenge aimed at using the latest technologies to develop a quality and innovative experience for customers of luxury brands.
The challenge is part of the Future of Luxury Retail startup incubation program, organized by Dubai Future Accelerators, an initiative of DFF, in collaboration with Richemont Middle East, India and Africa and provides the opportunity for global entrepreneurs and startups to showcase their ideas and innovations. solutions to advance the retail sector.
The innovative solutions will be developed under the Future of Luxury Retail challenge by participating startups in Area 2071 – the innovation ecosystem in Dubai.
The challenge aims to rethink the luxury customer experience and help Richemont use modern technologies to analyze data, study customer behaviors and engagement, and improve communication through digital and traditional channels using innovative methods.
The solutions will help develop personalized experiences that meet customer needs based on their preferences, and help brands improve the level of their experiences, develop marketing and sales strategies, and increase revenue in the short and long term. long-term.
Abdulaziz Al Jaziri, Deputy Managing Director of the Dubai Future Foundation, said: “The Future of Luxury Retail Challenge is part of the Dubai Future Foundation’s efforts to strengthen partnerships with the private sector at local, regional and global levels and to provide an opportunity for entrepreneurs and innovators to launch new technological solutions from Dubai.
“Retail is a key sector in Dubai, and the innovative solutions that will be developed at Area 2071 in conjunction with Richemont will help drive the sector forward, which can use the latest technologies to strengthen Dubai’s position as a hub. world for incubation, testing and development.
Pierre Fayard, Managing Director of Richemont MEIA, said: “We are proud to partner with the Dubai Future Foundation to launch this unique initiative in Dubai, which is considered one of the world’s best hubs in the sectors of commerce, retail and shopping, and a favorite destination for customers seeking a luxury retail experience.
The Future of Luxury Retail Challenge launched on March 21, 2022, and participating entrepreneurs and startups can submit their applications by April 26, 2022. It includes Challenge 1 on interactive product experience through immersive in-store activations, and the data challenge 2. personalization on the interpretation of information to build relationships with customers.
The Dubai Future Accelerators program organizes a series of specialized workshops, meetings and various professional and knowledge events at Area 2071 and provides an ideal opportunity for cooperation in finding solutions to various challenges by exploring, developing and using future technologies.
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